Welcome
The simple art of online business development
As you have come to expect if you know me, I have a lot more to give than a simple plan. Although I have done my best to keep the plan simple, I have lots lined up for you….
Everyone recognises the first thing you need in marketing is a good list. So the smartest thing you can do is to start building your list. We advise this especially when you need to sell more product or service, for business or consumer markets. The reason – we have tested, and as you read on you will see it is simple common sense…
If you try and sell stuff to everyone you meet, then you are not only not going to make a lot of friends. If you talk to people as humans, just like Carrie does – see her and I in the video to the right and you will make a ton of friends. Carrie has since learnt that we do a lot more than manage Twitter accounts and all the technologies, when working together they are very effective in building business.
Cross Media Optimisation is where you combine a range of technologies to ensure that you capture the most out of each and every opportunity. We have seen results uplift by 40%. Even 10% would be good for most people. The difference is down to the effective integration of your campaign, the cost of each element and the actual ROIReturn On Investment. So we suggest that you test each element and build out based on specifically acquired knowledge. I am going to explain one way of how you can do that very cost effectively.
It is well known in marketing circles that the more your prospects see you, the more results you will achieve. This is why media barons own the radio, the TV station, local newspapers and cinemas, so that they can sell advertising that influences the population. Cross Media Optimisation is similar but we are no ‘Media Baron’. If you have read this far you will want to read on to discover SEOSearch Engine Optimization, PPCPay Per Click, Social Media, Email, CRMCustomer Relationship Management, One Click UpsellsCheckout Amazon’s One-Day One-Click button and so many more work together.
Now there are a lot of situations where making a sale is absolutely the right thing to do. For instance some key words are extremely targeted to attract buyers and avoid browsers. These tend to be very competitive, marginal and expensive. They also leave money on the table. For instance ‘Car Insurance for London’ what you see here is a keyword with a geographic modifier, just like ‘Sony HD Television-40W5810′ is a key phrase followed by a part number, the likelyhood is that someone is looking to buy something when they search on that term. What about those that don’t?
But, we know form our 14+ years experience in search that when push comes to shove, the majority of visitors will not buy from you. Even really good conversion rates of 25% still leave 75% on the table. This method also targets buyers and ignores browsers. How about targetting both? How about getting more of the unsold 75% to commit to you. What if your conversion rate was not enough and a small uplift would make all the difference? Business to Business or to Consumer, this is where Cross Media Optimisation kicks in.
Cross Media Optimisation to some might be a little daunting. It does not need to be. Afterall you do not want to do everything, you want to do one thing very well. Cross Media Optimisation is all about focussing on that one thing. Cross media Optimisation provides a certainty, increased traffic, increased conversions. Cross Media Optimisation strengthens ‘plan A’, your core proposition.
On the next page we are going to discuss why building a list is the most essential building block of Cross Media Optimisation. You are going to learn how and why you should build your list from the start in all of your business, in all that you do.
